Rådet for Sikker Trafik

It might sound obvious, that you shouldn’t bike while drunk, but 30% of the 16-19 year old Danes have been so drunk on their bike that they had difficulty steering. We created a film that shows just how close a fun night is to a not so fun night. Recorded on a mobile phone and told in the language of the target group. We hope it will remind teenagers to stay off the bike when drunk and help their friends do the same.

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Somebody thought IV was not easily understandable because it resembled VI and was also well balanced with VIII, which was placed in its symmetrical position. In the middle ages in Europe, IIII was generally used, not IV, to express the Roman numeral 4 until around the 17th century.


Betinna Nielsen
Kommunikationschef, Rådet for Sikker Trafik

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