Dankort
Dankort is Denmark's only national payment card, but it's under threat from aggressive competitors. Moreover, many banks don't automatically include it in their smartphone payment options. This is a significant issue because Dankort saves Danish shops 500,000,000 DKK every single year due to lower transaction fees. This substantial amount became the focus of our campaign, which utilized local Danish shopkeepers as ambassadors for Dankort. The campaign included TV, digital ads, outdoor, print, and in-store material and was featured in 12,000 shops all around Denmark.
