Harboe
Harboe is Denmark’s third-largest brewery, dating back to 1883. Since day one, they have been passionate about making quality beer available at a fair price. However, in all that time, they have never advertised - until now. Our task was to infuse quality into a price-sensitive beer brand. We found the creative solution in the Harboe name itself and invented a cool and mythical character: “Bo,” who always “has beer.” In Danish, “Does Bo have beer?” translates to “Har Bo øl?” - which sounds exactly like Harboe øl. If you don’t read Danish, then just trust us - it’s funny :)