Harboe is Denmark’s third-largest brewery, dating back to 1883. Since day one, they have been passionate about making quality beer available at a fair price. However, in all that time, they have never advertised - until now. Our task was to infuse quality into a price-sensitive beer brand. We found the creative solution in the Harboe name itself and invented a cool and mythical character: “Bo,” who always “has beer.” In Danish, “Does Bo have beer?” translates to “Har Bo øl?” - which sounds exactly like Harboe øl. If you don’t read Danish, then just trust us - it’s funny :)

Let's pong

Give Mette Hørdum a ping at +45 21844004 / mette@pong.land
or Thomas Nolsøe at +45 53803339 / thomas@pong.land 
- and we will return with a remarkable pong.



Rantzausgade 60A
2200 Nørrebro