OOONO
Even though OOONO is one of Denmark’s fastest-growing tech companies, hardly anyone knows their name. We were tasked with changing that — and to do so, we partnered with one of Denmark’s most famous (and infamous) entrepreneurs: Jesper Buch, who also happens to be an investor in OOONO. But one Jesper Buch wasn’t enough, so we gave him a twin and let them fight over whether OOONO was a good investment — while explaining the products in detail along the way. The concept was launched in partnership with the tabloid medium B.T., featuring a “fake article” that revealed Mr. Buch had a secret twin partner throughout his life. He then publicly denied the claim on social media, drawing nationwide attention to the campaign video.