Forbrugerrådet Tænk
33% of all beauty and skincare products contain substances suspected of being hormone-disrupting, allergenic, or environmentally harmful. Yet you can't see this by looking at the beautifully designed fronts of these products. To raise awareness, we turned every single product in an entire store to face backward. We filmed the event and asked customers how it affected their choice of products. The footage was distributed through digital and social media, as well as through PR, generating national awareness for our message.
